GDPR is going to break advertising on the Internet.


GDPR is going to break advertising on the Internet.

Oh My!

You are in for a treat now. Without making this too complicated let’s consider the problem of obtaining consent from Ad Bidders in real time

Every ad is bid on – so therefore PRIOR to the ad being delivered, the website (data processor/data controller) does NOT know what bidders may later ‘pop up’ out of an auction (see the headline image).

This causes multiple problems:

  1. The user needs to consent to an auction without knowing who is going to win the bid (Hmmm, does a consumer even know about bids?)
  2. The auction needs to constrain data disclosure to the highest bidder only and allow for a right to be forgotten request – while the losing bidders need to ‘forget about me’ instantly
  3. The user needs to learn about the identity and the compliance policy of the highest bidder – ALL before consenting

What could possibly go wrong you ask yourself?

Can you imagine the confusion for the consumer as they try and sort this out on their mobile phones/mobile apps/mobile browsers ONLY to be faced with the same thing all over again on their other devices?

GDPR is going to break advertising on the Internet without REAL innovation.

Posted in: GDPR, Privacy, Privacy by Design

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