Choice® Privacy Browser

The Age of Consumerism is Changing Your Business

When we are separated by screens, servers and keyboards, it’s easy to forget that users are people.  They are not ID numbers, personas, profiles or data subjects.  They are individuals, who for years, never been given anything but an all-or-nothing choice when it comes to the terms and conditions of their favorite sites and services.   It should come as no surprise then, to learn that just as the industry pushed back against all-or-nothing Do Not Track standards, consumers have pushed back in kind – and they are getting some powerful help:

January 2017
May 2018

Privacy and personalized services, along with the need for better business and consumer alignment, are at the core of both reforms.  Key to success are Choice and Consent.  It’s time to rethink our strategies to ensure sustainable business models.


Misaligned Incentives Create Undesired Behaviors

  1. The current ”consumer as the product” advertising model is out of balance
  2. The Internet experience is no longer perceived as worth the cost of lost privacy
  3. Users lie and obfuscate their identities
  4. Ad blocking technology sales are on the rise
  5. Out innovating ad blockers and regulation is costly and inefficient

The advertising industry must regain consumer trust or risk losing their profit generating data.  Aligning all the key stakeholders in the Web economy is key to sustainability.


Transform Privacy into a Competitive Advantage with Choice 

Choice® is a mobile app with a unique, permission and Web standards based Responsive Human Interface.  It is designed to individualize and simplify navigation of complex systems.  It’s user-controlled privacy settings are ideal for regulated (or soon to be regulated) industries like the Ad-driven Web and Healthcare.  Choice® allows organizations to engage each individual ‘in the moment’ in a personal, two-way digital conversation built upon express consent and trust.



Trust is Everything™   

Choice® provides an interface that allows you to build a more human relationship with with users, customers or employees using your existing Web infrastructure.  A relationship that respects the needs of all parties and enables everyone to engage in negotiated digital commerce – giving the consumer a say in the terms of how their data will be used, shared and monetized.  Respecting their choices opens up new business opportunities based upon higher quality, high-value data, pay for use and multiple shared data revenue models that benefits everyone.

Choice® is a new kind of browser, designed to support and align the needs of all digital stakeholders creating a sustainable, value-based ecosystem.


Opt-In to Make Choice® Your Default Privacy Browser

Our OEM licensing model puts you in control of your strategy. Choice® is ideal for:

  • Telecom organizations and phone manufacturers who wish to offer a GDPR compliant browser
  • Any corporation who values privacy and security, mobile employee efficiency and accountability
  • Healthcare organizations developing their Virtual Care strategies who wish to unify and individualize digital care delivery