Archive for June, 2012

The Future of Social Media Marketing?

Tuesday, June 12th, 2012

The following article was written by Emily R. Coleman, President of Competitive Advantage Marketing, Inc. When I first read it I absolutely knew that Emily had hit the proverbial nail on the head, and with her permission we’re now adding it to our blog. A friend recently sent me Evan Bailyn’s Outsmarting Social Media with the instructions to [...]

Posted in Choice, Context, Personalization, Privacy, User Experience | No Comments »

The Politics of DNT

Monday, June 11th, 2012

Came across this brief June 8th, 2012 piece from the Wall Street Journal, “Romney Ads go Mobile.”   The short version is that both the Romney & O’Bama campaigns are using data collected about online users (via an ad service) to target their messages to swing state voters. Makes perfect sense.  Technical and marketing kudos [...]

Posted in #privacy, Privacy | No Comments »

The Future of Social Media Marketing? (Republished)

Friday, June 8th, 2012

  This is one that we really liked and wanted to pass along to you.  It was originally posted on May 21, 2012 by Emily R. Coleman.  Dr. Coleman talks from a user’s (and marketer’s) perspective as to her concerns about privacy how much data is being collected through Social Networks.  I hope you find it [...]

Posted in #privacy, Privacy | No Comments »

Why Privacy cannot be a Web Service

Wednesday, June 6th, 2012

There’s a tendency when you have a hammer to think that everything looks like a nail. There’s plenty of “nails” out there to hammer with your web service, however Privacy isn’t one of them. Why not? In a nutshell – Because I want to be in control of the collection, flow and use of my [...]

Posted in #Choice, #mobile, #privacy, Context, Privacy | No Comments »

Choice – The Lynchpin to Online Privacy

Sunday, June 3rd, 2012

  Choice – such a simple word, and yet so misunderstood when it comes to privacy. All I really want is a say in how people use my private data. I want to participate in the process vs. getting frozen out. In the last few days Microsoft shipped the pre-release version of Windows 8. In [...]

Posted in #Choice, #mobile, BYOD, Choice, Context, Privacy | No Comments »